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CCTV-10 "A CENTURY WITH CARS" crew recently came to Shanghai NLPX industrial design Co., LTD., the director of automobile design exclusive interview. In the programme talked about the Michelin world car design competition awards source of inspiration, and for each a concept design models and the idea of the deep and detailed explanation. NLPX industrial design director according to your own experience, this paper expounds the design ideas and design of the first through the actual research, and how the new technology and how to art and the human nature in the design idea into the design of himself. New satisfying design style has focused on the characteristics of the human nature to car, make the car also can talk with people have further communication.



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